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20.05.12 Has been given the Lottery Brands for Big Lotto (6/49*, Lotto Max*, Poker Lotto), Scratch and Win, Pacific Hold'em Poker and Keno, as well, has been selected as one of two agencies to provide digital services to BCLC.

"It's difficult to separate digital from traditional advertising, which is why we are pleased to have been awarded both assignments," says Saunders.  "This category is ripe with opportunity for an emotional connection with players.  Winning the lottery is all about dreaming and possibilities.  What better emotional motivators than these to spark opportunities for share value, which encourage consumers to participate and play with the various BCLC brands."

Source: DigitalJournal.com (press release)